Tools behind #TeamWater
Campaign operations, creator outreach systems, and results mapping for the clean-water campaign led by MrBeast and Mark Rober.
Campaign staff and participating creators
Internal tools · Data analysis & mapping
Campaign staff and participating creators
Internal tools · Data analysis & mapping
Project overview
The challenge
A global creator campaign needed tools to organize participation, coordinate outreach, and make sense of the results.
Our work
BlinkTag supported the team behind #TeamWater by building internal tools, signup forms, and systems for creator outreach. We also helped the team understand the campaign results through analysis and mapping.
The result
#TeamWater raised $41.5 million in 31 days to fund clean-water access for two million people through WaterAid. BlinkTag supported the campaign’s operations and analysis.
A $41.5 million campaign for clean water
More than 100,000 donors across 183 countries supported the campaign. More than 10,000 creators took part, and their videos reached two billion views across YouTube, TikTok, and other platforms.
The funds raised support WaterAid’s work to provide clean water to two million people for decades.
Related projects
Youth transportation websites and outreach
Websites and digital campaigns supporting walking, biking, and youth traffic safety in Contra Costa County.
Engagement & resourcesWebsites & digital publicationsCommute programs & TDM
Ferry ridership reporting system
Passenger and bike counts from the vessel bridge to operations dashboards, automated reports, and public data.
Data & operationsTransit & rider toolsPlanning a similar project?
Tell us about your requirements and the people who will use the system.