BlinkTag Inc

BlinkTag makes technology easy for city and transportation planning professionals.


We are city planners, web developers, transportation engineers, graphic artists, social media managers, and interaction designers.

BlinkTag uniquely understands the structural barriers separating communities from public resources, as well as the challenges public agencies face in reducing those barriers, because many of our technical staff are also experienced city planners.
Read more about our projects.

BlinkTag operates by consensus as a collective. We foster skill-sharing between planners and technologists on our team and beyond.
Read more about our team.

BlinkTag is committed to reuse and libre/open source software. We strive to put publicly-funded code in the public domain.
Read more about our process.


BlinkTag adheres to the tenets of user-centered design. Successful design and strategy are informed by users’ wants and needs, rather than assumptions. To that end, before writing any code we listen to our clients. We strive to understand our audience and goals, and allow them to inform every step of the project. We then apply design research tactics, including rapid prototyping, wireframes, iterative development, and contextual inquiry to ensure that our deliverables satisfy both the audience and agency goals. We favor regular communication via check-ins and a collaborative relationship with our client thought partners.

In addition, BlinkTag supports tools that can be reused by the public. This includes both open source (meaning that others can modify and reuse it for their own purpose without cost) and free/libre (additionally, others can never charge for their derivations) licensing.


Our clients have a variety of challenges and constraints, but share a desire for data-driven solutions and meaningful community engagement.

Project Tags and Thumbnails

Guaranteed Ride Home System

The Client: 511 Contra Costa BlinkTag worked closely with 511 Contra Costa to develop an online system to handle both registrations and reimbursement requests for the Contra Costa County Guaranteed Ride home. With an improved data collection process


BlinkTag has developed logos for a variety of projects.

NACTO Urban Street Design Guide

BlinkTag put NACTO's beautifully illustrated and annotated Urban Street Design Guide online through a simple Wordpress site.


iSmog is an iOS application that displayed air quality forecasts for the Bay Area and notifies the user when the forecast is less than great.

DrawerSpeaks is an extension of the Floodwall project, an art installation made of 710 drawers salvaged from post-Katrina debris in New Orleans.

Free and Open Tools

We use free and open software, and strive to make it easier for others to do the same.

San Francisco Bay View

The San Francisco Bay View National Black Newspaper is the most widely-read source of cultural news for African-Americans in the Bay Area.

Cornerstone Partnership

A site organizing hundreds of documents, case studies, and publications covering best practices for creating affordable housing.


BlinkTag was created in 2007 by people who believe that planners should be able to build their own tools. As professionals, we refused to pick planning or technology over the other, and have created a collective of experienced practitioners that embrace collaboration, consensus-making, and skill-sharing. Our clients appreciate our empathy, subject matter expertise, and context-informed approach.

Brendan Nee, Principal

Brendan loves cities and technology. His background in transportation engineering and programming gives him a unique ability to solve planning and transportation problems through web-based maps, open data, interactive tools and APIs. He’s been playing with the web for so long he can remember when Netscape was king and the blink tag rocked his world!

Ruth Miller, Principal

With planning degrees from both MIT and UC Berkeley, Ruth has top academic planner cred. She spent years on transportation policy at a top U.S. planning firm and successfully advocated for better infrastructure at Walk Oakland Bike Oakland. At BlinkTag, she leads UX and project management. She’s also a master facilitator and operational expert. In her spare time, she’s board vice president of Transport Oakland.

PGP: 3D77 027D 2866 670B E75B E826 A39E 68CE A8F9 3064

Alec Berger, Director of Social Media

Familiar with blogging since before Blogger, Alec has 15 years of experience in writing content for online audiences. Equally comfortable creating content for both short- and long-form social media, he has managed tweeting, posting, blogging, editing newsletters and managing website content for a variety of organizations. He is passionate about people having equitable access to transit and safe, healthy transportation options and has both volunteered for and served on the Board of bike advocacy organizations.

Steve Bice, IT Magician

Steve has always been fascinated with computers, electronics, and what they can do to further human progress. This has led him to pursue a number of research and education positions including IT Technician at the University of Minnesota’s Earthquake Research (MAST) Laboratory, and as an Instructor of 3D Design at iDTech, a tech camp for High School students. Steve also contributes to a number of non-profit organizations with goals in art, education, and research.

Trucy Phan, Developer and Designer

Trucy is a front-end web developer, product designer, and project manager who also enjoys baking and teaching people Swedish. Previously, Trucy studied Mechanical Engineering at The University of Iowa and Civil Engineering at UC Berkeley, and has worked on projects ranging from virtual soldier research to accounting software for restaurants.

Devin Nee, Sound & Video Engineer

Devin’s background is in sound, lighting and video production.   He tackles the audio and video components of BlinkTag projects, as well as makes sure all BlinkTag events are well lit and audible.

Jedidiah Horne, Co-Founder (Emeritus)

Jed is probably the best Ms. Pacman player you’ll ever meet, and definitely the best Ms. Pacman player ever to have driven the Mexico City subway. At MIT, Jed spent his time hosting a popular radio program and writing movie reviews for its student-run newspaper (and picked up a little engineering knowledge along the way). He’s worked as a commercial real estate research analyst for Newmark Knight-Frank, studied city planning and transportation engineering as a graduate student at UC Berkeley, and as a programmer and map guru at Apple Computer. Jed developed a taste for gambling in his native Big Easy, and tries to sneak trips to Reno whenever possible.


Phone: 415-373-6442
Twitter: @blinktaginc