Do users have a hard time finding what they are looking for on your site? Too many menu items and unsure what riders really need?
Are you spending too much time managing your agency's websites and apps? Is it difficult to publish schedule updates and rider alerts?
Are you making it difficult to use your programs and incentives? Are paper-based or email-attachment systems difficult to manage?
BlinkTag uniquely understands the structural barriers separating communities from public resources, as well as the challenges public agencies face in reducing those barriers, because many of our technical staff are also experienced city planners.
We adhere to the tenets of user-centered design. Successful design and strategy are informed by users’ wants and needs, rather than assumptions.
BlinkTag applies design research tactics, rapid prototyping, wireframes, iterative development, and contextual inquiry to ensure that our deliverables satisfy both the audience and agency goals.