BlinkTag makes technology easy for city and transportation planning professionals.


We are city planners, programmers, transportation engineers, graphic artists, social media managers, and interaction designers.

BlinkTag uniquely understands the structural barriers separating communities from public resources, as well as the challenges public agencies face in reducing those barriers, because many of our technical staff are also experienced city planners.
Read more about our projects.

BlinkTag operates by consensus as a collective. We foster skill-sharing between planners and technologists on our team and beyond.
Read more about our team.


BlinkTag adheres to the tenets of both user-centered design and agile development.

We listen to our clients. We strive to center our clients and their users, and do our best to understand their wants, needs, barriers, and opportunities. This allows us to deliver tools that will be easier to implement, use, and maintain.

We also prefer building technology through an iterative approach. We work with our clients to break up big problems into more approachable challenges, to be undertaken one at a time. We apply a range of listening exercises during discovery, including rapid prototyping, wireframes, mockups, and good old fashioned whiteboards. We thoughtfully design and build each iteration, and test thoroughly before sending it to the client for review. Only when the client is satisfied to we move on, ensuring that our deliverables satisfy both the client and their users.

We value usability and reusability, and because we work with many publicly-funded agencies, we prefer to see our work belong to the public through free/libre licenses.
See our work on GitHub.


BlinkTag works with government agencies, non-profits, small businesses and startups. We have build projects for over 40 government transportation agencies, including dozens of transit agencies.

Our clients have a variety of challenges and constraints, but share a desire for data-driven solutions and meaningful community engagement.


BlinkTag was created in 2007 by people who believe that planners should be able to build their own tools. As professionals, we refused to pick planning or technology over the other, and have created a collective of experienced practitioners that embrace collaboration, consensus-making, and skill-sharing. Our clients appreciate our empathy, subject matter expertise, and context-informed approach.

Brendan Nee, Principal

Brendan loves cities and technology. His background in transportation engineering and programming gives him a unique ability to solve planning and transportation problems through web-based maps, open data, interactive tools and APIs. He’s been playing with the web for so long he can remember when Netscape was king and the blink tag rocked his world!

Alec Berger, Director of Social Media

Familiar with blogging since before Blogger, Alec has 15 years of experience in writing content for online audiences. Equally comfortable creating content for both short- and long-form social media, he has managed tweeting, posting, blogging, editing newsletters and managing website content for a variety of organizations. He is passionate about people having equitable access to transit and safe, healthy transportation options and has both volunteered for and served on the Board of bike advocacy organizations.

Preston Theler, Developer

Preston is a front-end web developer and project manager who also enjoys cycling, airplane photography and vintage mountain bikes. Previously, Preston has worked as a bike mechanic and as a luggage supervisor for a major airline, so he knows the value of attention to detail, customer service and not losing bags.

Trucy Phan, Developer and Designer

Trucy is a front-end web developer, product designer, and project manager who also enjoys baking and teaching people Swedish. Previously, Trucy studied Mechanical Engineering at The University of Iowa and Civil Engineering at UC Berkeley, and has worked on projects ranging from virtual soldier research to accounting software for restaurants.

Devin Nee, Sound & Video Engineer

Devin’s background is in sound, lighting and video production.   He tackles the audio and video components of BlinkTag projects, as well as makes sure all BlinkTag events are well lit and audible.

Jedidiah Horne, Co-Founder (Emeritus)

Jed is probably the best Ms. Pacman player you’ll ever meet, and definitely the best Ms. Pacman player ever to have driven the Mexico City subway. At MIT, Jed spent his time hosting a popular radio program and writing movie reviews for its student-run newspaper (and picked up a little engineering knowledge along the way). He’s worked as a commercial real estate research analyst for Newmark Knight-Frank, studied city planning and transportation engineering as a graduate student at UC Berkeley, and as a programmer and map guru at Apple Computer. Jed developed a taste for gambling in his native Big Easy, and tries to sneak trips to Reno whenever possible.


Phone: 415-373-6442
Twitter: @blinktaginc