Project: The Water Emergency Transport Authority (WETA) oversees operations of the private ferry companies that serve the San Francisco Bay Area. As late as 2016, ferry operators only recorded paper-based passenger counts, which made analysis difficult. WETA sought BlinkTag to develop both web-based reporting procedures for the operators, as well as document the technical specifications for a new analysis dashboard. BlinkTag worked with WETA to develop an RFP for both, conducting on site user interviews, prototyping features, and managing draft documents. BlinkTag, delivered a complete database schema, designed example reports, collected example data sets, and designed validation tests. BlinkTag also advised WETA on distribution channels for the solicitation, having reduced the need for a developer with specific transportation domain experience, thus broadening the qualified applicant pool.