BART is the fifth-busiest heavy rail rapid transit system in the United States, and prides itself on using technology to provide realtime information to its users.
BlinkTag was hired to build an automated Twitter account for BART service advisories. BART already provided realtime service advisories via its website, email and SMS but wanted to publish alerts to twitter to make them easy to share and give users an additional place to see crucial information. Using the BART API and Twitter API, @SFBARTalert was created, which provides timely transit status updates to over 100,000 followers.