Using social media to support 511 CCTA’s traveler outreach

TDM Review, the Association for Commuter Transportation’s publication, featured BlinkTag’s social media work for 511 CCTA in its Summer 2010 issue. The article examined how transportation programs could use online outreach to engage travelers.

“Effective use of social media can influence individuals’ decisions to take transit or other more sustainable forms of transportation.”

Lynn Overcashier, 511 CCTA Program ManagerTDM Review · Summer 2010, page 24

BlinkTag helped develop the program’s social media strategy and managed day-to-day content across its blog, Facebook, and Twitter.

The article begins on page 21 of the issue.

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