BlinkTag adheres to the tenets of user-centered design. Successful design and strategy are informed by users’ wants and needs, rather than assumptions. To that end, before writing any code we listen to our clients. We strive to understand our audience and goals, and allow them to inform every step of the project. We then apply design research tactics, including rapid prototyping, wireframes, iterative development, and contextual inquiry to ensure that our deliverables satisfy both the audience and agency goals. We favor regular communication via check-ins and a collaborative relationship with our client thought partners.

In addition, BlinkTag supports tools that can be reused by the public. This includes both open source (meaning that others can modify and reuse it for their own purpose without cost) and free/libre (additionally, others can never charge for their derivations) licensing.