Trucy wrote a great post about BlinkTag’s work with social media and transportation for the Open Transportation blog titled “Putting the “Public” Back in Public Transportation: Social Networks for the Car-free“.
In the post she goes over examples of what has worked and what hasn’t including examples of blog posts, tweets and facebook strategies. It turns out that tweets with more specific questions or a call to action get a lot more responses and Retweets than more generic tweets on the exact same topic:
a) Tax benefit for commuters who ride mass transit extended through 2011: http://511cc.org/h45lkg
1b) Do you set aside tax-deductible money for transit? By law, you’re allowed $230/month: http://511cc.org/h45lkg
Read more about this and other strategies in the full post over at the Open Transportation Blog.