Apple may be known for its advertising prowess, but this little marketing coup is going to go down as one of the most hilarious ad placements in recent history. doubleTwist, the company co-founded by renowned software reverse engineer DVD Jon, has managed to place a banner for its product directly next to the main entrance to Apple’s flagship San Francisco store.
Read the rest on TechCrunch

In San Francisco, there is a BART entrance right below Apple’s flagship store. Its one of the more urban BART station entrances, it reminds me more of something you’d see in New York or London than SF with most stations having entrances in the middle of the sidewalk instead of embedded into a building.

Apparently, the window of this BART entrance hasn’t been used before for advertising, but with buget cuts, I’d imagine transit agencies are looking for new sources of revenue and every surface is a potential ad space. This space must be particularly valuable and I find it very impressive that the first ad that got put there was for a product that will allow moving of an itunes library to a non-apple device.

The ad is well done and blends nicely with the Apple store, i wonder how many Union Square shoppers will visit doubletwist.com thinking it has been sanctioned by Apple.