Why a new name?  Horne Nee Inc was a bit too risque for some of our clients, and blinktag was too clever to pass up.  We were able to get the desired domain name sans “i”, but figured that “i” could be an optional, blinking character in the name.

Why blinktag?  The blink tag or blink element is a non-standard tag in HTML which causes the text to blink which was popularized by Netscape Navigator at the dawn of the browser wars.  Its a bit of an inside joke among web developers as it renders text very unreadable, is a non-standard element and is not supported by all browsers.  If you are using Firefox (or Netscape Navigator for some reason) this text will be blinking.

We thought blinktag inc was nicely ironic name, as we build accessible, standards compliant websites which generally do not incorporate the blink tag.